A World-Class Learning Experience with HKBU and Grenoble Ecole de Management | Edukasyon.ph
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A World-Class Learning Experience with HKBU and Grenoble Ecole de Management

Looking for a great opportunity to gain international exposure through world-class learning experiences? The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University, and Grenoble Ecole de Management on a 15-month full-time study basis.

The program is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students, this will bring the best sort of global exposure.

International exposure

By spending the first semester in France and the second semester in Hong Kong, students can experience firsthand the east and the west in 15 months through global exposure.

World class learning experience at HKBU

A unique international cooperative opportunity for students to experience high-quality learning and teaching that utilizes the strengths of two research-led business schools, which offer internationally recognized business and management programs.

Joint award

Hong Kong’s first joint Master’s degree in Entrepreneurship and Global Marketing, leading to a single master degree to be issued jointly by Hong Kong Baptist University and Grenoble Ecole de Management.

Opportunity to work in Hong Kong

Non-local graduates of the program can apply to stay and work in Hong Kong for 12 months after graduation, no matter they have been secured an offer of employment or not.

Programme Aims

The programme aims to provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization. Also, it aims to develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalization.

The joint award will aim to develop students’ innovative thinking to address issues and problems arising in an organization and in the social environment. Through this program, it will provide students with a unique opportunity to experience high-quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.

About Hong Kong Baptist University (HKBU)

Founded in 1956 by the Baptist Convention of Hong Kong, HKBU is ranked 31ˢᵗ in Young Asian Universities by the QS World University Rankings and 55ᵗʰ Top Asian University by Times Higher Education 2018. The university encompasses eight Faculties/Schools offering a range of undergraduate, associate degree and higher diploma programs as well as postgraduate and research postgraduate programs leading to the award of master and doctoral degrees. HKBU has remained committed to academic excellence and the development of the whole person, and has gained a reputation as one of Asia’s finest institutions of higher learning. HK

About Grenoble École de Management

Founded in 1984, Grenoble Ecole de Management (GEM) in Grenoble, France is ranked the 6ᵗʰ Best French School (Le Point 2015, 2017) and 21ˢᵗ Best European Business School (Financial Times 2017), and has the expertise in Technology and Innovation Management to become a world leader which is based in the world’s fifth most inventive city (Forbes magazine). GEM offers 50 programs from undergraduate to doctoral levels and has 8 international campuses, such as Berlin, London, Moscow, etc

Learning goals


Students will demonstrate an understanding of entrepreneurship theory, tools, and models by applying them to propose integrative solutions to business problems.


Students will demonstrate an understanding of the marketing knowledge required by conducting marketing activities in a global context.


Students will apply analytical, critical and creative thinking for managing changes and creating new businesses.


Students will demonstrate teamwork, oral and written communication skills in managing innovation and solving business problems.

Programme Structure

The programme has 33 HKBU units of taught courses. The business project (or academic dissertation) accounts for 9 HKBU units. Requirements of the programme are as follows:

Semester 1 (Starts in September) – Grenoble Ecole de Management (18 units)

  • Startup Creation Process and Entrepreneurial Ecosystem (3 units)
  • Entrepreneurship and Business Opportunities (3 units)
  • New Venture Business Planning, Small and Family Business (3 units)
  • Accounting and Finance for Entrepreneurs (3 units)
  • Strategic Management (1.5 units)
  • Marketing Planning (1.5 units)
  • Advanced Effective Sales Negotiation & Intercultural Communication (3 units)

Semester 2 (Starts in the following January) – Hong Kong Baptist University (15 units)

  • Corporate Entrepreneurship and Business Development (3 units)
  • Leadership & Team Building for Entrepreneurs (3 units)
  • Digital Marketing Strategy (3 units)
  • Socially Responsible Entrepreneurship in an International Context (3 units)
  • Global Marketing (3 units)

Summer (9 units)

  • Business Project (or Academic Dissertation) (9 units)

Total Units: 42 units

Expand your world-view through world-class experiences! Learn more about the university, admission requirements, and procedures below!

Learn more about Hong Kong Baptist University


Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.